ChoiceCash originations by Census Regions and Divisions reflect the strong demand for title loans in the Midwest and South of the United States.
Based on ChoiceCash loans made between January 2024 and May 2024, borrowers residing in the South of the United States accounted for the majority of title loan demand, with 62.5% of credit extensions, followed by Midwest borrowers at 24.5%.
Title loans originated in the Midwest primarily came from borrowers located in the East North Central Census Division, which was responsible for 86.5% of loans. Cincinnati, Indianapolis and Detroit were the top 3 cities for title loan originations in that area, each accounting for 3.5% to 4.0% of loans from the East North Central Division.
At 59.5%, ChoiceCash extensions of credit to consumers located in the Southern United States primarily went to borrowers in the South Atlantic Division, followed by the West South Central and East South Central Divisions, which accounted for 30.0% and 10.4% respectively. The strongest demand came from Miami, Virginia Beach and Charlotte borrowers, which produced between 2.3% and 2.6% of the South Atlantic loan volume.
Contact: media@choicecash.com